Episodes

Media and advertising

Episodes on how media is bought, sold and valued: programmatic and ad tech, publishers and media owners, attention, retail and commerce media, connected TV and trust. Guests include Julie Selman of Magnite, Travis Clinger of LiveRamp, Damon Reeve of Ozone and Christine Cook of Bloomberg Media.

EP 146 Richard Davis Co-Founder & CEO51toCarbonZero “greenwashing sometimes is better than green nothing” Sustainability, purpose and inclusion
EP 144 Matt Conlin Founder & Chief Customer OfficerFluent “what one does in the face of adversity ultimately determines their destiny. True in business, true in life.” Retail and commerce media
EP 142 Pierce Cook-Anderson Managing Director of AdvertisingMail Metro Media “if it's just being written and scraped by LLMs, the inherent trust is gone” Publishers and media owners
EP 140 Travis Clinger Chief Connectivity & Ecosystem Officer and GM of InternationalLiveRamp “every single brand understands now that the pace of change and the pace of innovation has forever changed.” Data, identity and privacy
EP 139 Luca Filardo Chief Revenue OfficerAdlook “It's not just democratisation, it's innovation.” Programmatic, ad tech and supply quality
EP 136 Lisa Morgan Managing DirectorGeneration Media “kids will decide for themselves if they like something or don't like it.” Trust and brand safety
EP 133 Marcus Startzel CEOGumGum “you don't answer 9 or 10 to that question if you don't trust GumGum” Attention and context
EP 128 Michael Scott Global Chief Revenue OfficerLoopMe “if all you're doing is investing in that lower funnel, sooner or later you're gonna burn out of in-market” Measurement and effectiveness
EP 125 Michael Lehman President, AmericasEquativ “we all are inherently, I think, built to ignore robots a little more than we do people” Programmatic, ad tech and supply quality
EP 124 Matt Longley CEOMobsta “If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.” Attention and context
EP 121 Oliver Whitten Chief Operating OfficerAdform “marketers have already relinquished some control to platforms and technology because it's able to do a better, faster job” Programmatic, ad tech and supply quality
EP 118 Christine C. Cook Chief Commercial OfficerBloomberg Media “trust and trust is first and foremost, especially in business to business.” Publishers and media owners
EP 114 Russell Pedrick Managing DirectorOctave “Audio now accounts for 24% of the average adult's daily consumption. But, you know, depending on what numbers you, you look and believe, it's between 2 to 3% of total ad spend. Well, that doesn't, that doesn't add up.” Publishers and media owners
EP 105 Nishma Patel Robb Founder and CEOUnmissable “please no more McDonald's CEOs eating burgers that aren't real.” Trust and brand safety
EP 102 Dan Reeves Co-FounderSubjct “We, we, we're not a platform that generates AI content.” AI search, agents and discovery
EP 101 Edwin Wong Global Head of MeasurementUber Advertising “they're actually looking for more human connection. They're pushing back for a reason” Measurement and effectiveness
EP 97 Julie Selman SVP Head of EMEAMagnite “Linear and streaming. Complementary, not replacement.” Connected TV and streaming
EP 93 Alice Beecroft Senior Director, Global Strategy and PartnershipsYahoo DSP “Two great pivots. Choice and control.” Programmatic, ad tech and supply quality
EP 90 Fiona Salmon Managing DirectorMantis “Block content at source. Not after the fact.” Trust and brand safety
EP 87 Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent
EP 86 Martin Corke Chief Marketing OfficerBauer Media Outdoor “Out-of-home is the oldest traditional medium with the brightest future.” Publishers and media owners
EP 81 Bryan Barletta Founder & PartnerSounds Profitable “Every brand is a media business. Most of them haven't realised yet.” Publishers and media owners
EP 74 Maor Sadra CEO & Co-FounderINCRMNTAL “The measurement problem” Measurement and effectiveness
EP 69 Charles Simon Vice President of Private Advertising StandardsRTB House “Privacy as brand protection” Data, identity and privacy
EP 68 Kevin Hein Chief Growth OfficerGIPHY “The party analogy for messaging” Creativity and creative effectiveness
EP 64 Dennis Buchheim Global Head of GTM for Adtech/Martech, Communications, Media & EntertainmentSnowflake “Data and AI as the foundation of everything” Data, identity and privacy
EP 63 Greg Licciardi VP Sponsorships & Partner ProgramsANA “The Wendy's epiphany” Customer experience and personalisation
EP 59 Tony Marlow Chief Marketing OfficerLG Ad Solutions “A to B does not equal B to C” Connected TV and streaming
EP 51 John Piccone Regional VP AmericasAdform “Where there's mystery, there's margin” Programmatic, ad tech and supply quality
EP 50 Kerel Cooper CMOGumGum “Digital advertising is creepy” Attention and context
EP 46 Gordon Glenister Author, Speaker, Podcast Host, FounderMembership World “Don't chase the influence, chase the passion” Creators and influencer marketing
EP 45 Paul Wright Head of EMEAUber Advertising “Simple data beats volume” Retail and commerce media
EP 44 Ben Putley CEO and Co-FounderAlkimi “Fees of 1.5% versus an industry average of 20%” Programmatic, ad tech and supply quality
EP 42 Clare Turner Chief Commercial OfficerPearl & Dean “24 seconds of attention in a 1.3-second world” Publishers and media owners
EP 41 Owen Griffiths Commercial Revenue DirectorThe Sun “140 sub-channels, nine platforms, one data layer” Publishers and media owners
EP 40 Justin Reid Senior Director of Global Partnerships SolutionsTripadvisor “Pet food meets travel planning” Partnerships and sponsorship
EP 39 Joseph Worswick VP EMEA and Global Head of SustainabilityOpenX “OpenX did it because it was the right thing” Programmatic, ad tech and supply quality
EP 36 Cat Hartland UK Growth LeadSBS “Giving indie agencies a fair advantage” The future of agencies
EP 35 Ben Woollams CEO and FounderTrueRights “Six out of ten digital campaigns breach talent usage rights” Creators and influencer marketing
EP 32 Helen Keelan Senior Sales DirectorLG Ad Solutions “200 million TVs, one home screen” Connected TV and streaming
EP 31 James Grant SVP and Head of Advanced TVEquativ “Reading an audience profile in 300 milliseconds” Connected TV and streaming
EP 29 Dana Kalfas Bodine VP of MarketingTrustpilot “Trust has ROI” Trust and brand safety
EP 28 Damon Reeve CEOOzone “Purpose-built beats generic” Publishers and media owners
EP 26 Lotte Jones Chief Commercial OfficerThe News Movement “Don't assume any prior knowledge” Publishers and media owners
EP 22 Lori Goode CMOIndex Exchange “Measure the meeting rooms” Programmatic, ad tech and supply quality
EP 21 Linn Frost Co-CEOSocial Element “Be social, not on social” Brand building
EP 20 Michael McNerney PublisherMartech Record “The last relationship-based channel” Retail and commerce media
EP 13 Vitaly Pecherskiy CEO and Co-FounderStackAdapt “Never go dark” B2B demand and pipeline