Leadership and organisation
Leadership, teams and talent
Episodes on leading marketing teams through change, structure, culture and careers. Guests include Mark Ritson of MiniMBA, Carmen Rodriguez of GUT, Jem Lloyd-Williams of Mindshare and Dr. Ali Alkhafaji of Apply Digital.
- EP 145
Dr. Ali Alkhafaji Chief Executive OfficerApply Digital “I always tell people AI will not replace your job, someone with AI will replace your job, and I think that's the differentiator.” AI in the marketing organisation - EP 129
Carmen Rodriguez Global Chief Growth OfficerGUT “we prioritize people first, work second, and clients last.” The future of agencies - EP 124
Matt Longley CEOMobsta “If business intelligence isn't a bigger revenue driver for us in five years than advertising, then we've done the wrong thing.” Attention and context - EP 115
Mark Ritson FounderMiniMBA “we are gonna go into a horrendous decade, I think, for, for the marketers themselves, even though the, the business of marketing gets more exciting.” Brand building - EP 100
James Denton-Clark Chief Growth and Client PartnerStagwell Europe “I think there are a lot of people in the industry who are still living the lives of the mad men.” The future of agencies - EP 87
Minter Dial Author, Speaker & Thought LeaderMYDIAL “Brand is lived by your employees first. Not a logo on a thirty-second spot.” Leadership, teams and talent - EP 85
Jem Lloyd-Williams President of Mindshare and CSO of WPP MediaMindshare “The answer is the easy bit. The question is where the value sits now.” AI in the marketing organisation - EP 39
Joseph Worswick VP EMEA and Global Head of SustainabilityOpenX “OpenX did it because it was the right thing” Programmatic, ad tech and supply quality - EP 33
Marc Webbon Co-Founder and CEOWonderhatch “The best content feels like the brand made it” The future of agencies - EP 15
Maria Shcheglakova Marketing Director EMEAPubMatic “Storytelling is the secret sauce” B2B brand and storytelling
Guests on this topic
- Dr. Ali Alkhafaji Apply Digital
- Carmen Rodriguez GUT
- Matt Longley Mobsta
- Mark Ritson MiniMBA
- James Denton-Clark Stagwell Europe
- Minter Dial MYDIAL
- Jem Lloyd-Williams Mindshare
- Joseph Worswick OpenX
- Marc Webbon Wonderhatch
- Maria Shcheglakova PubMatic
- Jennifer Berry Digitas UK
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Frequently asked questions
Which Business of Marketing episodes cover leadership, teams and talent?
11 episodes so far. The most recent are with Dr. Ali Alkhafaji of Apply Digital, Carmen Rodriguez of GUT and Matt Longley of Mobsta.
What does Leadership, teams and talent cover?
Leading marketing teams through change, structure, culture and careers.
